Search engine optimization or SEO is the process by which we make certain that your website is found, read, indexed and ranked most easily by search engines such as; Google, Yahoo, Ask.com and Bing. This ranking order is often referred to as organic placement.
Search engine optimization or SEO is a dedicated, time consuming and involved process. At My Technology Pros our approach to search engine optimization is to involve our SEO specialist from the very beginning of website design. This assures that page structure, code and other off-page factors are integrated carefully and the text content is purposefully written. We will also complete an in-depth competition survey and keyword and keyword phrase request analysis. No person or company can absolutely guarantee a top ranking, but our many years of experience in this specialized field will assure you of optimal results.
Our efforts don’t stop there. A benefit of our search engine marketing or SEM actions is the continual review and recording of the search engine performance of your website. These results are constantly monitored, tracked and analyzed. Then a complete summary is reviewed carefully with you during a regularly scheduled meeting.
Pay Per Click
Pay per click or PPC advertising can be an effective means of getting your message in front of those who may be searching for your particular type of service or product line. Before beginning a pay per click or PPC campaign however, you should consider three important factors. The first is just how targeted you want to be. This should be well- researched and analyzed, as it will have serious cost ramifications. The second is just how much you are willing or able to spend per month. While the cost per click or CPC may sound quite reasonable, depending on your established targets realistically you need to be prepared to budget hundreds, if not thousands of dollars per month. The third factor is whether or not you are prepared for the analysis. Once underway you should be ready to calculate and compare the return on your pay per click campaign.
As your internet marketing partner, My Technology Pros will assist you through this process. We will conduct the research, assist with budgetary recommendations and most importantly analyze, interpret and then review with you the results of your campaign. Our goal is to help you realize the largest possible return on investment from your advertising expenditures.
An ongoing public relations effort should be part of the marketing plan of every business and organization. Our initiatives to market your business or organization strategically will include regular e-releases and media updates to targeted websites, blogs and media sources. We will help you tell the world about any new offer, product or service which may be in play.
Within each media release – which you will approve prior to sending – will be imbedded links that are tied to specific information on your website. These links will promote your website’s relevance in the eyes of the search engines and add additional support to a more favorable ranking order. This same effort will be utilized with e-newsletters and targeted e-brochures.
Social media sites and services such as Facebook, Twitter and Linkedin are becoming an increasingly important communications tools for many businesses and organizations. As your internet marketing partner, My Technology Pros will devise for you a tailored strategy and then facilitate the set-up, the on-going maintenance and the continuous monitoring. As a part of our regular meetings, we will report on statistical information and posted commentary.
Website Video and Virtual Tours
Quite often a short, well done website video or virtual tour may be the most effective way of communicating a message, your location or the experience. As your internet marketing partner we will assist in planning and coordinating these projects and assure they are properly integrated within your website for maximum impact. Though we will not do the actual filming, we will involve ourselves in all of the other details from scheduling to editing these enhancements to your website.
We realize that internet marketing is not the only method by which you will promote or advertise your business or organization. In fact, we would never suggest that you put all of your eggs in one basket. Such things as traditional newspaper and magazine ads, Yellow Page advertising or printed brochures may need to continue, at least until we can demonstrate a result-based rationale for shifting dollars from one medium to another. My Technology Pros will partner with you to incorporate those methods along with your internet marketing plan into an overall annual plan. Our goal is to assure a complete synergy of efforts. For example, if you plan to advertise an “October special”, we need to make sure your website is in sync with that effort. Certainly one key ingredient may be to drive visitors to your website where a more complete explanation of your offer can occur. While on your website they will also gain additional knowledge and awareness of your services or products, your location, hours of operation and more. That access will also facilitate a more accurate tracking of ad response and thus help in calculating if your return on investment was satisfactory.
Implementing an effective strategic marketing plan for your business over the internet will require a great deal of time, effort and concern for detail. With all of the other daily challenges you face operating your business, will you really have that time and energy to undertake that effort by yourself?
We are confident that our unique and specialized knowledge, experience level, and personalized care will help you and your business gain targeted exposure and generate increased business leads. My Technology Pros will make certain that your website becomes the effective business and marketing tool you need it to be, generating a higher rate-of-return than you ever imagined.