Website Analytics & Tracking
Is your website generating the level of traffic and activity it should? Is it generating the return on investment or ROI you expected?
Website analytics is the responsibility of your internet marketing partner. As your partner, it is My Technology Pros job to record, measure and analyze the performance of your website. Included in this are the results from our search engine optimization (SEO) work and any pay per click (PPC) and strategic linking activities initiated on your behalf. We assess not just your overall traffic numbers, but also the details on specific sections and pages. Our reporting focuses on such important items as the length of time being spent by each visitor to your website, navigation paths, most viewed pages and sections, page bounce rates and other potentially actionable activities that are occurring. This level of research and analysis requires considerable time. Do you honestly have that kind of time in your already full day? We record, analyze and produce a summary report which we then share with you during a regularly scheduled meeting. During that meeting we also discuss and prescribe potential website updates or changes as well as any other new or on-going marketing opportunities.
Ad Tracking
Tracking the results of an ad in the newspaper or on the internet through such things as pay per click (PPC) or banner ads, is a very important part of any campaign. My Technology Pros will work closely with you to provide a reliable mechanism. Accurately tracked results will be used to calculate a rate-of-return comparison. The bottom-line question is whether or not your advertising is working. Our objective is to supply you with the information you need to make confident decisions concerning your marketing and advertising expenditures. Effective ad tracking mechanisms are essential to this effort.
Phone Tracking
Incoming phone call tracking is an essential ingredient of any marketing and business analysis. As your internet marketing partner My Technology Pros will also assist with tracking the number of phone calls you are generating through both your website and other marketing and advertising actions. This information when coupled with website analytics and ad tracking will aide in fully analyzing the total results of your marketing and advertising efforts.
Performance Review
As your internet marketing partner My Technology Pros’ goal is to increase the exposure of your business on the World Wide Web, increase the flow of traffic to your website and increase the number of viable leads you receive each week. We will monitor carefully, track and analyze the results of these actions. A summary report will be generated and shared with you during a regularly scheduled meeting which can either be in person or through a conference call. In addition to discussing the details contained within the summary report and any on-going trends, we will review and discuss with you any updates or changes needed to your website. We will also review and discuss any anticipated marketing, advertising and public relations initiatives.